You know, if you showed that chart to an astrophysicist without telling them what it signified, they'd say it could only be the path of a star plunging into a humongous black hole, for no other phenomenon in the known universe exhibits such a steep decline. Then you could explain to him about Conservative newspapers in Canada.
In any case, here's the company's "forward-looking" press release. Reading between the lines, the author is saying that next time he writes one of these things he will already have boiled his belt for the calories, and will be hungrily considering eating his own gaunch in a desperate attempt to stave off malnutrition.
PS. Here's a Postmedia columnist sounding off on the glories of Capitalism. Talk to your boss, Peter Foster!