Noted by a reader, and found at the Merx: Canadian Public Tenders, which offers to hook up companies looking to do business with the Federal Government, with the Federal Government. It looks like the Harper Tories wanted to launch a pro-seal hunt Facebook, Youtube, and Twitter campaign ($50,001 - $100,000's worth) this year.
Social Media and Online Issues Management for the Seal Hunt
Organized opposition to the seal hunt has been increasing internationally since the Government of Canada announced a five-year management plan in 2006.
Well-organized anti-sealing groups are using digital communications to great advantage – effective use of search engine optimization (SEO) techniques, and leveraging Web 2.0 technologies and platforms to build communities of interest have dramatically increased their share of conversation and digital footprint. Tactics also include posting videos, images and other details (frequently incorrect or disingenuous) on platforms like YouTube and Flickr where sharing and viewership are maximized.
As a result, DFAIT would like to engage a firm to help meet described objectives attached herein.
DFAIT is Foreign Affairs and International Trade Canada.
Since the RFP was closed in January 2010, and the seal hunt--or what passed for a hunt this year--ended in April, it would be interesting to scroll through YouTube et al and try and figure out what vids and etc. were part of the government's astroturf campaign.