NASCAR came to Montreal's Circuit Gilles Villeneuve last weekend, and the Conservative Party of Canada sponsored Car 29, driven by none other than Pierre Bourque. Their reasoning? According to party spokespeople, the move was designed to reach out to an audience (stock car fans) that might be beyond normal channels of communication.
How successful are they likely to be in this attempt? Here are a few facts to make you go hmmm!
From wiki, the average attendance at a NASCAR race: 186,000.
From boomtickets, the seating capacity at Circuit Gilles Villeneuve: 100,000.
From Dave Feschuck in the Star, attendance at the race-rack Saturday afternoon: 68,150.
Hardly a tidal wave of humanity, in other words. In fact, an attendance figure that was way below average. The Tories might do better to convince Celine Dion to wear the party colors. She does about 50,000 per night on a typical tour date.